For my final design for corporate identity of the pub and tea room, I didn’t want to stray too far from the original design, to allow locals and recurring tourists to instantly recognize the pub.
I experimented with different ways of using the scenic location in the design, but I felt that in the end it overshadowed the logo itself and the pub, which is the main draw of the place, even over the music.
in my designs I wanted to incorporate the images of the tea and the music in with the logo, as in the original design they don’t blend together well.
I even considered using the Lily flower in my design, as the name is very unique. However, this could be a little too feminine and off-putting to older men if flowers are the main focus of the design. Whenever I see flowers as the main part of a design I automatically think of hair salons.
One theme that I noticed early on way the repeating circle patterns of the top view of a table, with the pint glass and tea cup resembling each other.